Larry McEnerney Discusses Changing Your Writing Mindset

Larry McEnerney Discusses Changing Your Writing Mindset

Any time I contemplate sharing a social media post, I ask myself, “Does the content in this post inspire people to be better?” This LinkedIn post from best-selling author Brian Solis published a year ago certainly fits the bill.

Solis’ post shares a video of Lawrence McEnerney, the now-retired former Director of the University of Chicago's Writing Program, explaining the challenge we face as writers. We want our content to be provocative, memorable, and timely. However, the way we have historically been taught to write runs counterintuitive to meeting that need.

Take a look at the video. It’s less than four minutes long.